More a jokey one today. Has anyone noticed the TV ads for the Ford Fiesta ST and the Ford Focus ST? When you look at the power figures for these cars they do look mighty impressive, especially at the price.
However the Fiesta (smaller car) ads feature a lady, a recent bridesmaid in a dress she seems not to like much, hence she deserves to treat herself to a Fiesta ST, you know it's quite a girly ad which is fine but not much doubt about the target audience.
Then there's the Focus ST commercial (larger car, even more power), the ad shows a guy sitting with his girlfriend in a cinema full of women watching a weepy movie. On which basis he thinks he deserves a new Focus ST, not much doubt about the target audience there.
Am I the only one who thinks Ford might be being a little bit stereotypical and sexist?
Malcolm Snook Writer
No comments:
Post a Comment